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This site bluecalypso.com has the following in the homepage, "Was successfully added to your cart." We noticed that the website also stated " KNOW YOUR CUSTOMERS IN-STORE AND OUT." It also stated " Our powerful mobile shopper engagement platform drives store traffic, repeat purchases and affinity for brands and retailers. POPTrak from Blue Calypso delivers full-lifecycle display and point-of-purchase materials tracking via the cloud-based Blue Calypso mobile engagement platform." The header had marketing as the highest ranking keyword. It was followed by digital marketing, marketing plan, and online marketing which isn't as ranked as highly as marketing. The next words the site used was pop marketing. mobile customer engagement was also included but might not be seen by search parsers.